Telephone Tracking allows you to track calls out of your site and know exactly what marketing activity brought them there; whether it was from another site, Google or your own paid search effort.
So no more will you have to guess how your caller has discovered you.
Call tracking is an essential tool for any business that spends money on advertisements across multiple channels. Customers with AdWords have an intrinsic need to track the calls that are relevant to their key words, to be able to comprehend which keywords provide call conversions. call tracking Google Analytics Without visibility of call conversions, it’s simply not feasible to work out if your investment in the key words in your portfolio is delivering value or not. Is just tracking AdWords call conversions enough?
Most clients are searching to track not just PPC, but also SEO, Display, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation phone tracking system like Call Conversions Tracking comes in, since it allows you to realize your ROI for every one of these vital channels not just Google PPC. This is essential actionable data letting you optimise the efficacy of all your marketing and advertising channels, key to the success of any business enterprise.